Hi 👋 I’m Michael.
I am a content strategist and writer specializing in brand storytelling and SEO. I bring 12 years of experience in copywriting across diverse industries and projects, including positions as a Lead Content Strategist at a mid size agency, Content and Operations Manager of a micro agency, and independent contracts.
I’m proficient in various CMS platforms and tools, including WordPress, Shopify, HubSpot, Google Search Console/Analytics, Ahrefs/Semrush, Mailchimp, Asana, Hootsuite, Canva etc.
Frequent projects include brand storytelling, content strategy, editorial calendars, content distribution, website copy, blogs, list/comparison articles, product reviews, B2B marketing, technical copy, email marketing, social media, etc.
I also specialize in helping organizations build emotional connections between their brand and target audience through storytelling.
I am seeking roles in mission-driven organizations that focus on strengthening community and building a brighter future.
I’m excited to contribute to your content strategy. Let’s work together to bring your organization’s vision to life!
My Work:
SEO Content:
Warby Parker vs Liingo
Vision Center
Warby Parker is a premium eyewear retailer founded in 2010. Since then, they’ve become a leading name in the eyewear industry. The company designs, manufactures, sells, and distributes…
Where to Order Glasses Online
Vision Center
Many options are available when it comes to buying prescription glasses online. From prescription lenses to frame styles, finding the best place to purchase your eyewear is crucial…
Top 10 Floss & Water Flossers 2024
NewMouth
Did you know the average American uses only about 18 yards of floss yearly? That’s a mere 10% of the amount dentists recommend, which means most people probably aren’t flossing enough…
6 Best Invisalign Alternatives
NewMouth
Invisalign may be the most popular clear aligner for straightening teeth. But it isn’t your only choice if you prefer a discreet, comfortable, and removable alternative to traditional braces…
10 Types of Addiction Support Groups
Addiction Group
Support groups help you stay on track with your addiction recovery through shared experiences. They also encourage personal growth. Addiction support groups allow you to connect…
5 Different Types of Alcoholics
AlcoholRehabHelp
Alcoholism is a chronic, progressive disease affecting millions of people worldwide. Although there are many stereotypes about what an alcoholic looks like or how they behave…
What Is Inbound Marketing?
Previous Client
Inbound marketing is a business method centered on attracting buyers with content and experiences that are relevant and valuable to them.
Digital Nomad Guide to Mexico
Wifi Tribe
Over the last ten years or so, Mexico has become a haven for digital nomads looking for affordable lifestyles, new cultures to explore, and friendly neighbors to practice their Spanish with.
Branding/UX/Content Strategy:
Study less. Remember more.
Dorothy is a spaced repetition tool that learns when you should study something and then delivers it to you in a daily quiz.